2014 MRA Insights & Strategies Conference • June 4-6, 2014 • Chicago

  • Car-X
    Don't Bother Me With The Facts. I Know What I'm Doing.
    How to overcome industry-wide inertia to integrate MR
    Rich Brayer, CMO, Car-X
    Car-X Logo
  • dua
    Under Armour:
    Expand the Brand with Research
    Using Consumer Insights
    to Expand into New Categories
    Dwane Morgan, Director of Consumer Insights, Under Armour
    Dwane Morgan
    Dwane Morgan
  • dua
    Revolution, Boiling Frogs and Big Data
    Simon Chadwick, Managing Partner, Cambiar
    and Jerry Haselmayer, CEO, SEEK
  • dua
    Show & Tell with Dan Roam
    Business Visualization Consultant and Author
    of The Back of the Napkin, Blah Blah Blah,
    and (soon) Show & Tell.
    Dan Roam
  • dua
    Q: What has the CEO of an MR start up
    that grew to 500+ employees
    learned about company culture?
    A: A LOT.
    Diane Hessan, Communispace
    Diane Hessan, Communispace
  • dua
    Dan Teeter, Director, Vehicle Connected Services, Nissan North America
    Dan Teeter, Nissan North America
    Nissan Presents:
    The Internet of Everything and Market Intelligence
  • dua
    "It was my college, you know? I went from high school to Second City
    and I felt like I got accepted to Harvard." —Mike Myers
    Join us as we take over the comedy theatre that gave us
    Mike Myers, Steve Carell, Stephen Colbert, Tina Fey and so many more.

Discovering marketing insights and strategies is at the heart of why you do research. Understanding how best to do research is at the heart of why you should attend the 2014 MRA Insights & Strategies Conference.

In Chicago on June 4-6, you along with hundreds of marketing research's best and brightest can gather in a unique collegial environment to see and hear nearly 30 hours of competitively selected presentations covering MR’s state-of-the-art.

You’ll also gain a competitive edge through support from your fellow researchers which begins through hallway meetings and best-in-class networking opportunities that can extend for a lifetime.

That’s why ISC is how the best researchers sharpen their game.

Learn to integrate and sell the value of marketing research both internally and externally.

Specialists across disciplines share techniques to manage intelligence, uncover actionable insights and communicate research effectively.

Manage creative resources and learn strategies critical to your business success through presentations and closed-door discussions.

These often rapid-fire lectures and demonstrations will introduce new possibilities for marketing research due, among other factors, to the digital revolution.